April 3, 2006 – Keeping up with new health and beauty care (HBC) product introductions is no easy task, let alone evaluating each item for its profit potential and orientation for the drugstore class of trade. Studying the store's product assortment is not always a realistic goal for busy pharmacists and pharmacy managers. But Hamacher Resource Group stayed in step with product manufacturers throughout 2005 and reviewed nearly 2,500 new products for possible inclusion in the planograms that independent retailers depend on to keep front-end shelves working hard for them.
Hamacher leverages its relationships with hundreds of product manufacturers to gain the insight pharmacists and pharmacy managers don't have the time—or the resources—to develop regarding which products are the best bets. Expert category analysts combine their hard-won knowledge of what works with what's new—resulting in sales satisfaction rates that keep retailers happy and shoppers coming back for more. . . .read full story
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