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Pain Patches Help Expand a Mature Category
Pain Patches Help Expand a Mature Category
By Hamacher Resource Group for Drug Topics
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October 23, 2006 –
Question:
What segment is responsible for revitalizing the mature pain relief category, is a hit with shoppers, and shows potential for continued innovation?
Answer:
Over-the-counter pain patches. At $60 million in sales in drug outlets alone during the last year, your pharmacy can't afford to overlook this versatile group of products.
External pain relievers—including rubs, gels, liniments, sprays, balms, creams, and pain patches—are responsible for approximately $180 million annually in drugstore sales, according to Information Resources Inc. (IRI). Who's buying? A cross-section of consumers, from young to old, spanning genders and income levels. External pain relievers treat a multitude of ills, including arthritis pain, ordinary joint soreness and stiffness, back pain, muscle strains, and sports- or recreation-related activities. Even sufferers of headaches and menstrual pain can . . .
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