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Antacids/Laxatives: Catering to a Loyal Customer Base
Content contributed by Hamacher Resource Group for Drug Topics
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September 13, 2004– One of the most productive categories for independent drugstores–antacids/laxatives–ranks third in dollar sales, contributing just under 10% of the outlet’s total health and beauty care (HBC) sales.

Within the drugstore market, which includes chain outlets, drugstores own 55% of sales, according to Information Resources Inc. (IRI). How large is the antacid/laxative market? Total category sales for the 52 weeks ending April 2004 reached $2.5 billion, of which drugstores contributed $1.38 billion. . . .read full story

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