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2012
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HRG Presents at FMI
Hamacher Resource Group, Inc. Explores How Retailers Can Address Chronic Health Needs at the FMI Health and Wellness Conference
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WAUKESHA, WI – March 22, 2012 – Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, presented
Addressing Chronic Health Needs at Retail
at the Food Marketing Institute’s (FMI) Health and Wellness conference on March 20, 2012. HRG Vice President Dave Wendland led the discussion, detailing the steps necessary to create and maintain a focus on chronic conditions and integrated solutions that may begin in the pharmacy and then extend throughout the entire supermarket.
“Food/drug combination retailers need to link their pharmacies with health and wellness solutions throughout the store to provide their customers a more fulfilling shopping experience,” Wendland said. “With more than 130 million Americans currently managing a chronic condition, grocers have an opportunity to substantially increase value to their shoppers. Merchandising and marketing strategies that lead pharmacy customers to other healthy living solutions in the store, such as diagnostic products or nutrient-rich foods, can improve sales as well as customer loyalty. Consumers will appreciate supermarkets that go beyond filling prescriptions to offer additional guidance that can help control or improve health conditions and reduce risks. Shoppers will also value a one-stop-shop where they can get an assortment of products that can help in condition management.”
This is the first time Wendland has presented at the FMI Health and Wellness conference. In addition to presenting sessions at industry meetings and conferences as he has done for many years, he is also available for customized presentations to retailers, distributors, and manufacturers in the health, beauty, and wellness industry. More information is available by contacting HRG at (800) 888-0889.
About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of consumer healthcare product manufacturers, distributors, retailers, and affiliated companies. Pioneers in drugstore category management and offering support such as research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise located in Waukesha, Wisconsin.
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