HBW Manufacturers Have a New Resource to Help Position Their Products for Success
WAUKESHA, WI — April 17, 2012 — Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, is introducing its new Category Overview service for health, beauty, and wellness (HBW) manufacturers. The Category Overview provides insight into multiple aspects of HBW categories with intelligence uniquely derived from HRG’s exclusive data. The sales information and brand analysis can help consumer healthcare product manufacturers better position their products in the 20,000-strong independent pharmacy marketplace.
Manufacturers can choose from 27 HBW categories that range from Diabetes Care and Digestive Health to Skin Care and Smoking Deterrents. In each Category Overview they’ll find helpful information including market share data, brand rankings, and a category product mix analysis. With this knowledge, a HBW manufacturer can refine on-shelf marketing strategies as well as wholesaler placement opportunities to maximize the sales potential for their products.
“We have this valuable information at our fingertips, and we’ve packaged it into a very convenient tool that product managers and sales leadership can utilize to help them set goals and assess their market penetration in the independent pharmacy channel,” said George Lisenbe, HRG director of sales. “The Category Overview will also provide competitive insight, with updates on new and discontinued items as well as actual merchandising flow. Manufacturers now have a valuable, reliable resource to help them increase the success of their product marketing and sales plans.”
About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of health, beauty and wellness product manufacturers, distributors, retailers, and affiliated companies. Pioneers in category management and offering solutions including category management, research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise.
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