MILWAUKEE, WI – November 21, 2006 – The Caregivers Marketplace, the nation’s only consumer cash back program that provides financial relief for healthcare products not typically covered by insurance or Medicare, announced today the addition to its program effective January 1, 2007 of six major national brands manufactured by the Kimberly- Clark Corporation: DEPEND®, POISE®, HUGGIES®, PULL-UPS®, GOODNITES® and COTTONELLE® Fresh Folded Wipes. This addition commences a strategic partnership between Caregivers Marketplace and Kimberly-Clark, the market leader for incontinence care.
“With Kimberly-Clark products now eligible for cash back, America’s more than 44 million family caregivers can save money every time they choose these trusted brands,” said Paul Alper, General Manager of Manufacturer Services and Caregiver Programs for Hamacher Resource Group. Caregivers Marketplace is a program of Milwaukee-based Hamacher. “The Caregivers Marketplace creates a bridge between manufacturers, retailers and the consumers they serve. Manufacturers receive additional support for their brands, and our retail store toolkit makes it easy for retailers to tell their customers about the benefit – and help drive sales of eligible products,” continued Alper.
“Kimberly-Clark is extremely pleased to join forces with Caregivers Marketplace to offer this ongoing cash back benefit to consumers,” said Bob Marshall, Business Development Manager with Kimberly-Clark. “We know that consumers have many choices when it comes to incontinence care, but cash back through Caregivers Marketplace will differentiate our brands in-store every time consumers shop for these products.”
About The Caregivers Marketplace
The Caregivers Marketplace is a free service for family caregivers that offers cash back and information on essential products used every day by those who care for a loved one at home. Program information and cash back forms, details about eligible products and where to buy them, resources for caregivers and more can be found at www.caregiversmarketplace.com.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world's population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as KLEENEX®, SCOTT®, HUGGIES®, PULL-UPS®, KOTEX® and DEPEND®, Kimberly-Clark holds number 1 or number 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 134-year history of innovation, visit www.kimberly-clark.com.
Return to 2006 News