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HBC Manufacturers Partner with Hamacher Resource Group for Total Product Support
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MILWAUKEE, WI – May 1, 2007 – Hamacher Resource Group, LLC, a professional services company specializing in the retail healthcare industry, now provides comprehensive support to health and beauty care (HBC) product manufacturers. From established brands to innovative entries, Hamacher’s customized services are designed to assist manufacturers with new product launches, brand development, merchandising strategy and sell-through.

Hamacher offers manufacturers market research, full-service strategic and tactical marketing planning, creative services, and dedicated project coordination. Their client list includes well-known brands that are seen on HBC shelves every day, along with up-and-coming brands new to the market. "We are excited to bring these capabilities to the forefront, because we recognize a great need within the market for HBC expertise on the strategic marketing side of things," said Dave Wendland, vice president of Hamacher Resource Group. "Our portfolio has included services to manufacturers for nearly two decades. What's different now is that we are emphasizing our ability to partner with them from concept all the way through to the consumer. Hamacher is here to bridge the gaps between all of the sectors of the HBC supply chain. We are truly positioned as a vital link for manufacturers."

Hamacher Resource Group's sales and marketing teams have integrated more closely to meet the special needs of the company's manufacturer clients. Manufacturers can learn more about Hamacher’s strategic marketing and communications services by calling (800) 888-0889 and asking for an account manager who specializes in manufacturer services.

About Hamacher Resource Group
The health and beauty care industry experts at Hamacher Resource Group combine the art of creative and strategic development with the science of data and market analysis to enhance the bottom lines of product manufacturers, wholesalers, retailers and affiliated companies. Pioneers in category management and offering a suite of services including creative and strategic product marketing, retailing strategies and more, Hamacher Resource Group is headquartered in Milwaukee with a subsidiary in the United Kingdom.