How to "Wow" Consumers at Shelf
Reap the rewards of product differentiation with strategic package design
Think all graphic design firms are the same? We know you have plenty of options, but HRG won’t design your package or label in a vacuum. Each year, nearly 50,000 health and beauty products pass through our building, so we’ve studied what product packaging works and what doesn’t.
Our approach to package and label design (and redesign) begins with a comprehensive analysis of competitive products at shelf. We combine our findings with our vast category knowledge and your strategic goals. Since we are entrenched in the supply chain for consumer healthcare at retail, we know what words, phrases, colors, and graphics will resonate not only with consumers, but also retail buyers and primary influencers — including the healthcare professionals who recommend OTC products every day.
If that isn’t enough to set us apart, we also address the scalability of your packaging, and consider how the design will fit into your future product launches, line extensions, advertising, and sampling, even if those things are just a dream right now. You need designers who truly embrace the big picture for your brand. It’s no secret that some designers create art for “art’s sake” or to win lofty awards even if the package they design isn’t what’s best for your brand. HRG isn’t that company. We want your brand to win at retail, so your image and integrity always come first. (But in case you are wondering, we do win awards!)